Shower soap          shower shock When I tell people I am a Public Relations major, I am inevitably asked, "What do you plan do with it?"

My answer is simple, "Whatever I want."

Public Relations is all around us. From press releases to crisis communication; organizations and companies - large and small - all use Public Relations to some degree.

What many people may over look is the use of Public Relations to promote your own personal visibility, credibility, and valuation. Those who we recognize as business icons and successful people alike, have become public relations masters. They have mastered the art of personal branding and have mastered the tactics to promote their own personal agendas.

One of these artists, Jason Mollica, has dedicated his life to helping others promote their own personal brand, and has called it, "The CEO of You." Jason  speaks to audiences nation wide about tactics, theories, and strategies for personal branding. Jason, the President of JRMComm is one of the leading experts of the use of personal PR. Jason will be presenting and speaking to PRSSA members this week at the PRSSA National Conference.

We are eager to hear what he has to say and to pick his brain about the different forms that PR may take. However, until then, one thing is for sure - PR is everywhere.

On that note, notice how PR is in the shower? Be sure to wear your UVU PRSSA shirt with pride this month and tag UVUPRSSA in your photo on Facebook. The picture with the most "likes" by November 1st will receive a $25 Visa Gift Card!!!