If I had any advice to give PR students at UVU, it would be the things that I did not do while during my time in the PR program.

Regret 1: Take the Wolverine Student PR Firm class.

      I had no idea that there was an actual student-ran PR firm that anyone can take, until about two weeks ago. This is a three-credit-class where students are doing real campaigns with real clients, all led by a PR industry professional and other advisors. Students work all semester on different campaigns for different clients. This provides students with real-world experience before they even graduate. It gives them a head-start on their career and looks great on a resume. Fees paid by clients all go to the UVU Public Relations program to help fund professional development activities for students. Any student in the PR program is allowed to take this class, and I advise all to do so before they graduate. It pays to have a leg-up on other recent graduates applying for the same job as you.

Click here to get more information on the Wolverine Student PR Firm.

Regret 2: Join PRSSA sooner than later.

I waited too long to join PRSSA. I attended the events {sometimes} but never fully engaged in the program. I was intimidated by the $60 registration fee and wasn't sure if it would REALLY help me further my education and career. Man, was I wrong. Joining PRSSA, and especially getting involved with the presidency, has taught me so much about how to be a better PR professional for when I graduate. There are amazing opportunities I have had (like going to Washington, DC for the National Conference) that I would not have the chance to otherwise. JOIN PRSSA. 

Click here to join PRSSA.

Regret 3: Intern-- more than once. 

I was one of those students who had heard a million times "you need to do multiple internships while in college" and sort of brushed it to the side. I always intended on getting more internships, but then schedules got busy, things got pushed to the side, and the excuses stacked up. I was able to do one internship, but it wasn't really even in my field of study. Now being in my last semester, I feel as though I have been scrambling to find an internship for this semester, but with my already jam-packed schedule it has been nearly impossible to find even 10 hours a week of free time. Internships are the way to learn real skills in the work place. Plus, more often then not an internship can turn into a job. And who doesn't want a job after they graduate?

Click here to find internships that are available to you.

 

By Haley Zarbock

 

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AuthorUVU PRSSA

For some people, Valentine's Day is the best holiday of the year. For others, it's the most dreaded day. Those of us who are single are publicly reminded of how single they are, and those in love have an excuse to show a little more love or to have a night out.

Today's post is actually of a list of tips, inspired by love, that I think will help you add more love to your career. One of our alumni, Nate Bagley, is my source of inspiration for tips to have love in everything you do. 

I have never met Nate, but I have read about his Loveumentary project. I was intrigued by the idea of documenting love stories, and even more that he is a UVU Communication Alumni.

Nate has gone across the country, with the help of a friend Melissa Kong, to find and document some of America's greatest love stories. Both Nate and Melissa had to give up a lot to be able to make this dream possible.

Just today he received a lot of press on Reddit and KSL for his new project, Unbox Love.

This goes to show that lots of success can come to those who have love inspiring their work. Here are some other qualities and tips for being a successful PR professional that I've observed from many, including Nate and Melissa:


1. Love what you Do

It's very obvious that Nate and Melissa love this project. In some of their blog posts and podcasts they've talked about how there are hard times, but they've kept going because they love what they're doing. People can tell when you're passionate about what you do. They will want to work with you when you show enthusiasm and love for the projects you work on.

2. Dream Big

You never know what could happen in your life. If you don't start out with dreams or goals in mind, you could be very disappointed when your life just turns out to be average. Set a big goal and then little goals to help you get there.

3. Work Hard

Nothing comes easily anymore. If you want to make something happen, you have to put the work into it. Sometimes it takes all sorts of resources, including money, time and talents. If you're willing to put effort into your projects or your clients as a PR professional, you will be an invaluable asset.

4. Speak the way your audience speaks

This may seem like a no-brainer for PR, but if you want your message to be heard, you have to speak to your audience the way they speak. Social media sites are flooded with company profiles because they know that's where their audience is. The Loveumentary has podcasts, blog posts and quotes on their website, as well as their social media profiles. Their audience is very large, and so they have to reach them in all the ways their audience speaks.

5. Don't Give Up

From The Loveumentary's Quote page:

When you do what you fear most, then you can do anything!
— Stephen Richards

You aren't going to succeed the first time you do something. Be brave and keep trying. 


I hope you feel inspired to keep loving public relations. I know it's hard to see the benefits of  what you do right away, but I know that it is worth it in the end. These tips can apply to every aspect of our lives. Remember that love is not just romance. It can be in everything you do.

Happy Valentine's Day! 

Love,

Janessa McNeill
VP of Internships

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AuthorUVU PRSSA

"Write on my wall" or "Follow me" maybe even "Tweet me" seem like pretty normal phrases now, but several years ago, even a decade ago, this was alien to most people.  These are all social media phrases that people say and have become common in our vocabularies. Social media is no longer a place for adolescents and teenager girls but for major corporations and businesses.  Businesses have always gone to where the people are.  People went to the town square so the business went there; then they went to the newspapers, companies followed them there too; now people are on the internet so companies joined in on the internet now too.

Which social media should you use to connect with your audience?  There is Facebook, Twitter, Vine, Instagram, Pinterest, Myspace, LinkedIn, Google +, YouTube, and more.  Which one is the best?  Well that is up to you and your client but look at the link to Audience Bloom for some help.  My recommendation is that Facebook, Twitter, and Instagram are a must for any business.

Audience Bloom says that Facebook and Twitter are the two major players in the social media game.  Facebook reached over 1 billion users while Twitter is at about 500 million users.  So getting into those two platforms is essential.  Before you go head first into social media though, you need to have a plan.  PR News has a great article written by Dierdre Breakenridge, who will be speaking at the PRSSA National Conference, about the need for strategic planning before you dive into social media.

Lastly, you need to stay up-to-date on the ever changing landscape of social media.  Make sure that you're not out-of-date and neither is your boss.  Look for the trends and see what will continue to grow.  Obviously we don't have a magic crystal ball to see what will work and what won't but keep your eyes open.  Forbes gives a good list of 7 things to watch on social media.

If there is one thing thing that you look at on this post it should be this video.  It sums up everything into 4 minutes of social media and music.

http://www.youtube.com/watch?v=QUCfFcchw1w

Enjoy and tweet us @UVUPRSSA

Are you interested in running for a PRSSA office? Click on the link below and read through the PDF. When you are ready to apply follow the link http://bit.ly/UJzg6m. Please read and follow all directions. If you have any questions please give anyone on the presidency a call. All the contact information can be found in the PDF document. We are happy to help. Good luck! 2013-2014 UVU PRSSA Election Appliation Process

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AuthorUVU PRSSA
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