The great thing about PR is that you can do your job in virtually any industry out there.  Are you passionate about Fashion?  ...What about healthcare?  The list of fields in need of PR help is endless and constantly growing.

  • Real Estate
  • Travel & Tourism
  • Publishing
  • Entertainment
  • Sports
  • Non-Profit
  • Music
  • Public Affairs
  • Agriculture
  • Education
  • Food
  • Environment
  • And so on...

Whatever it is, you can make it fit into your Public Relations career, and now is the time to start working on it.

Quick tips on finding your niche...

Alison Kenney, an independent PR professional of 15+ years, offers this advice:

“PR pros with niche experience are viewed as experts because they′ve built up experience and made important connections in that field.  Emulate their knowledge by investing time in industry research: read relevant trade publications, subscribe to blogs and newsfeeds and look for classes that can help you get up to speed.”  

  • Get Connected!

    • Attend a monthly luncheon to network one-on-one with Utah Valley PRSA members.  Luncheon's are held on the third Wednesday of every month at noon.  Click the link above to learn about this month's luncheon and RSVP.

    • Get online and explore PR firms across the country and the niche industries they serve.

  • Intern, Intern, and intern! -  Get involved in as many internships as you can while you are a student.  Each company you work with and job you do will get you one step closer to finding your dream job.  There are countless internships that are reserved exclusively for PRSSA members. Upload your resume and start applying!

  • Get a minor in an area of interest - Talk to your professors , and academic advisors about what you are interested in.  They are here to help you build your pathway to a successful career.  Their insight and connections will be invaluable to your progress,  IF you actually take time to talk with them.

Students who invest education in an niche industry graduate with added expertise and knowledge that will be an enabler for them to get a job doing something they enjoy.