Networking luncheon with Utah Valley Chapter of PRSA at The Old Spaghetti Factory in Orem (575 E University Parkway, Orem, UT 84097) from 11:45 am- 1:00pm. $10 for students. RSVP by emailing firstname.lastname@example.org.
Learn about the dramatic impact content marketing is having on public relations. Heather Hurst joins us from AtTask where she works as the Director of Corporate Marketing.
More specifically, Heather will address the following questions:
- Why are PR professionals increasingly being asked to own content marketing?
- What is the opportunity for PR pros who can wrap their minds around how content marketing actually works?
- How is AtTask doing content marketing and what are they learning from it?
- What should a PR pro avoid when looking to jump into content marketing?