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Reporter Exposes PR Do’s and Don’ts

  • Zion's Bank building 1 S Main St Salt Lake City, UT, 84111 United States (map)

Reporter Exposes PR Do’s and Don’ts

September 10, 2014 at Noon


Reporter Chris Jones, from KUTV2, will share his perspective of do’s and don’ts for public relations pros working with reporters, especially when they’re working on an investigative or negative story. He recently received a journalist of the year award for his social media engagement and will also address how we can package information to help reporters repurpose stories for social media and the Web. He’ll answer our questions and share additional insights as well.

Key takeaways include:

  • Learning a reporter’s perspective of do’s and don’ts when working with or reacting to reporters working on an investigative or negative story.
  • How to help reporters package and repurpose stories for social media engagement.
  • How to best reach out and pitch reporters.
  • What’s expected of reporters today when it comes to social media and the Internet.

About the Presenter

Chris Jones
KUTV2 Reporter

Chris Jones is a veteran reporter of Utah news. He has lived in Salt Lake City for a decade-and-a-half. He spent 10 years as a reporter before transitioning to life as, believe it or not, a stock broker. After a year in the finance business, he made his way back into the world he has always loved, television journalism. He joined KUTV2 in 2008, and has been a staple on the number-one ranked, 2 News at 10 p.m. ever since.

Chris focuses primarily on crime and justice reporting, but in the course of a day you’ll often find him knee-deep in flood waters, or feet away from raging fires. He has won broadcast journalism awards and been nominated for an Emmy.

Chris graduated from the University of Missouri – School of Journalism and started his career as a reporter at WLOX, in Biloxi, Mississippi. He was the bureau chief in Pascagoula, but is quick to point out: there were only two people (including himself) in that bureau.

If you have a story, Chris would love to hear from you. He’s on Twitter and Instagram @jonesnews. You can also find him on Facebook or reach out at

Event Details

11:45 a.m. check-in and networking
12 p.m. welcome and lunch, presentation begins
1 p.m. conclusion


Early bird registration is $20 for PRSA members, $30 for Non-PRSA members and $10 for students. At midnight on the Sunday before the luncheon, prices increase $5 in each category.

Regular registration is $25 for PRSA members, $35 for Non-PRSA members and $15 for students.

Cancellations must be received by 5 p.m. on the day before the lunch to receive a refund, minus PayPal processing fees.

Zions Bank Directions and Parking

Zions Bank Founders Room
1 South Main Street, 18th Floor
Salt Lake City, UT 84133

Enter City Creek parking from State Street, then turn west onto South Temple. Take the parking entrance tunnel in the middle of the road in front of the Joseph Smith Memorial Building. At the bottom of the ramp, turn left. Once you enter the parking gate, turn right and drive past the Macy’s escalators. The Zions Bank Building entrance will be on the right side directly across from the escalators. Park anywhere in that vicinity. Enter the glass doors of the Zions Bank Building and then take the elevators to the 18th floor. Parking will be validated.

- See more at:

Earlier Event: September 10
Comm Rush
Later Event: September 17
Club Rush