Students learn to create a winning pitch from local professionals

OREM, UT - October 25, 2018 - Utah Valley University's chapter of Public Relations Student Society of America (UVU PRSSA) held the event, "Under Pressure: Campaign Competition." Members of PRSSA students from both UVU and BYU competed in creating the best crisis campaign in front of a panel of professional judges.

Read more about UVU PRSSA at uvuprssa.org.

Students were divided into five teams to create a campaign pitch to the mock board of Pepsi, the professional judges, to receive more positive press coverage for Pepsi after the release of the commercial featuring Kendall Jenner. The students were given 45 minutes to create a media pitch and a campaign to rebuild the reputation of Pepsi after the commercial was pulled.

"All the hard work we put into creating these events is worth it when we see everyone getting a chance to learn from real professionals,” said VP of Events Paige Simpson. “We love giving our students a chance to connect with professionals to enhance their education outside of the classroom.”

The team that took first place each won two tickets to a Jazz game. Their winning pitch was creating a campaign that had Pepsi taking ownership ffor the commercial but moving forward with an emphasis of coming together as a society. The judges gave advice to all the students based off of the winning team’s campaign saying, “Everyone’s first thought when there is a crisis is to try and ‘buy’ your way out of a problem. To be successful, you have to own the problem and then work to move forward.”


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Additional Resources

     ●  Website: http://www.uvuprssa.org/

       ● Facebook: http://www.facebook.com/prssa.uvu

    ●  Instagram: http://www.instagram.com/uvuprssa

       ●  Twitter: http://twitter.com/UVUPRSSA

       ●  YouTube: http://www.youtube.com/channel/UCNpY7DtLF4j6X6G344Pl10

 

About UVUPRSSA

UVU’s chapter of PRSSA was established in October of 2009. In a short seven years, their chapter has more than 140 active students within the university and has received local, state and national recognition. In 2013 and 2016, they had received the National Outstanding Chapter award. In addition to holding monthly professional development activities and programs, UVU PRSSA has received four Golden Spike Awards, including Best of Show and Utah’sTop PR Industry award. UVU’s chapter of PRSSA is integrated within UVU and its surrounding communities through service projects and professional development excursions.

  Contact Information:

James Sanford

UVU VP of PR

jsanford23lt@gmail.com



Posted
AuthorUVU PRSSA

Utah Valley University Rolls Through The Decades

OREM, UT - September 19, 2018 - Utah Valley University's Chapter of Public Relations Student Society of America (UVU PRSSA) opened the school year with their first social event “Rolling Through the Decades.” Nearly 80 students were in attendance at the event and many, including all of the executive board, were dressed in costumes from different decades.

Read more about UVU PRSSA at uvuprssa.org.

“I love seeing the students come together and build connections with each other,” said VP of events Paige Simpson who coordinated the event. “Growing our networks is what PRSSA is all about and I think that goes beyond networking with professionals. Making Connections with each other is what makes it enjoyable, exciting and straight up fun. I love being able to provide a place for the UVUPRCrew to build those connections.”

The event was embellished with items and decorations from various eras ranging from the 50’s to today. Each table had items ranging from Disney VHS tapes to records by Prince. The highlight of the event was crepes catered by The Roll Up Crepe and a table adorned with retro candy.

“I can tell this year is going to be great from the turnout we had from this event,” said the president of UVU PRSSA Tanner Kahl. “We had a huge turnout tonight, and I’m hoping this will help our committees grow so when most of us on the executive board graduate, we can continue having a strong chapter.”

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Additional Resources

            ●  Website: http://www.uvuprssa.org/

            ● Facebook: http://www.facebook.com/uvuprssa

            ●  Instagram: http://www.instagram.com/uvuprssa

            ●  Twitter: http://twitter.com/UVUPRSSA

            ●  YouTube: http://www.youtube.com/channel/UCNpY7DtLF4j6X6G344Pl10

About UVUPRSSA

UVU’s Chapter of PRSSA was established in October of 2009. In a short seven years, their Chapter has more than 140 active students within the university and has received local, state and national recognition. In 2013 and 2016, they had received the National Outstanding Chapter award. In addition to holding monthly professional development activities and programs, UVU PRSSA has received four Golden Spike Awards, including Best of Show and Utah’s Top PR Industry award. UVU’s Chapter of PRSSA is integrated within UVU and its surrounding communities through service projects and professional development excursions.

 

Contact Information:

James Sanford

Vice President of Public Relations

Utah Valley University PRSSA

801-558-6689

jsanford23lt@gmail.com


Posted
AuthorUVU PRSSA